DA fair aims to lower food prices

AGRICULTURE Secretary Emmanuel Piñol hopes to create a marketing initiative that would eventually eliminate cartels, middlemen and dicers and make food available and affordable to Filipinos.

As part of this objective, Pinol recently launched TienDA Food Fair which he expects could pave the way for the lowering down of prices of essential products in the markets through their food outlets.

“This is just the beginning. We hope to see by the end of President Duterte’s term, food outlets in key urban centers of the country,” Pinol said at the opening of the pilot project at the Bureau of Plant Industry compound in San Andres, Manila.

“If we could bring produce directly to consumers, both the farmers and the consumers would benefit as it would bring prices of basic commodities down,” the DA chief explained.

Pinol said it is time that cartels manipulating the prices of basic commodities such as rice, onion and garlic are dismantled.

“Panlaban natin ito sa mga negosyanteng ganid,” he said, referring to the cartels. “We have to dismantle them by producing more at the lowest possible prices” he continued.

He emphasized what he calls the “need to focus on local marketing since we have 105 million mouths to feed”

He said, “Pilipinas muna pakainin natin bago tayo mag-export,” Pinol said.

Offered at the initial TienDA food fair, were various farm products such as fruits and vegetables, dairy produce such as eggs and chicken, basic commodities such as rice and sugar as well as fish and other seafood products.

Senator Loren Legarda also endorsed the marketing initiative of Pinol, saying it would help a lot of Filipino farmers and fisher folk.

Before leading the cutting of the ceremonial ribbon, Pinol assured full support for the farmers and consumers, which he said is part of the DA’s paradigm shift.

“You can rest assure that we will not tolerate corruption in the Department. We will also make sure that every centavo of government money will be well spent,” he said.

“In fact I’ve already ordered that there will be no more meetings in hotels and resorts and channel the savings for greater food productivity,” he stressed.

 

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Friday, 19 October 2018
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